Projects

Four leaflets folded inside a medicine package, provides instructions and suggestions for correct use of our planet. The graphic design attempts to communicate the complex themes of environmental protection in a simple, straightforward, and easily understandable way. Behind the project is Neongreen Network, a graphic design agency based in Austria who focuses on ecodesign projects.

Using classical medical instruction leaflets as a model, this form of information provision should motivate the reader to get informed and inspire action. The prescribed method for a healthy planet is simply human reason.

“Environmental protection is human protection. We believe that for every sickness, there is a cure. In this sense, using classical pharmaceutical product design as an inspiration, we created a medicine box in which there are four instruction leaflets,” the designteam said.

The leaflets are divided into the following categories: Atmosphere (air), Biosphere (biomass), Hydrosphere (water), and Lithosphere and Pedosphere (earth).

“‘Unwelcome side effects’ illustrate how sick our planet really is. ‘Special precautions for proper use’ encourages each one of us to find a way of living with as opposed to exploiting our environment and show how easily one can integrate environmental protection into one’s daily life. Continuing along the same design lines, we also discuss the ‘expiry date’ and remind the reader: ‘keep within reach of children.’”